We created the endurance road category two decades ago proving that high ergonomics means high performance. Today, the new Roubaix SL8 with Future Shock 3.0 is lighter, faster, and smoother than any road bike ever made, unleashing unmatched confidence.
Nothing is faster than the Tarmac SL8 thanks to a combination of aerodynamics, lightweight, and ride quality previously thought impossible. After eight generations and over two decades of development, it’s more than the fastest Tarmac ever.
Experience the perfect combination of speed, versatility, and comfort with the Thrive Advanced – your lightweight and sleek solution for the ultimate commute or fitness ride.
Sram Rival AXS Wireless makes shifting intuative and seamless!
The all-new Roubaix Expert delivers compliance without compromise by introducing a radical new Future Shock 2.0 that gives you more control and damping options, a new Pavé seatpost that creates our most balanced Roubaix, aerodynamics that equal the Tarmac
With large-muscle support, friction, and excessive pressure remaining critical issues on long-duration rides, The plushest, most responsive, and breathable ASSOS insert to date, wrapped in new frictionless, paneling.
A hyperlight light base layer designed to map across your body and keep you cool and dry in the hottest conditions whether training indoors or outdoors.
Trail riding is more aggressive than ever, so you need a helmet that gives you confidence in safety. Say hello to the Tactic III. It has protection covered in spades, while our 4th Dimension Cooling System handles ventilation to keep your wig cool