About us

In 1988 Chain Reaction opened it's doors in Toronto's West end. Family owned and operated for over 34 years, we remain dedicated to bringing our community the best cycling products, best service and the most in depth knowledge and expertise in the business.

You will find top quality brands such as Ibis, Specialized, Giant, Salsa & Seven Cycles. Guys and Gals will find the bike of their dreams custom fitted and tuned perfectly. Our repair & service department is committed to keeping your favorite ride expertly tuned, so you can focus on the road and trails ahead.

We are a full range shop, catering to the needs of road, gravel, mountain, and commuters cyclists alike. We sell Fun!

With well over a century of combined cycling experience our sales and service experts are committed to providing you with the best possible experience. Whether it’s maintaining and upgrading your current bikes or helping you find that perfect new bike, we want you to have the best ride ever!

We are a full range shop, catering to the needs of road, gravel, mountain, and commuters cyclists alike. We sell Fun!

With well over a century of combined cycling experience our sales and service experts are committed to providing you with the best possible experience. Whether it’s maintaining and upgrading your current bikes or helping you find that perfect new bike, we want you to have the best ride ever!