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Our Brands Chain Reaction carries only the best cycling products. The brands we carry have consistently shown that they can produce high quality and high value products. We've put together a brief summary of our brands below. For more information, feel free to ask our staff or peruse the websites for the brands your interested in below.
Website	Giant Giant Builds 'Super-Value' Top Quality Bikes Giant bikes has what has been called the 'Total Best Value' approach to bike design, building and selling cycles. Giant Biycles use a super competitive combination of value, function and innovation for every Giant bicycle they build. Giant focus on this pursuit and have built a mega brand name recognized for the best quality, customer commitment and real bicycle value. Some bikes have been improved for 05 in spec with an even lower price! By concentrating on their 'Total Best Value' approach to bike design, the Giant Bicycle Corp is committed to giving consumers bicycles with a highly competitive combination of frame design, cycle components, accessories as well as great paint finishes. By succeeding to provide customers features that exceed other competitively priced bikes, Giant bicycles now has an image as a bicycle brand offering superb - if not amazing value. Giant Bikes began building superb quality bicycles over three decades ago around 1972 (see the Giant timeline) and has since expanded massively overseas allowing it to buy raw materials and other bike parts and accessories more cheaply - thus being in a position to offer better value for money bicycles than most other companies! Giant bikes are now firmly planted in Europe, Asia and North America as well as being a leading bicycle brand in Germany, Holland, Japan, Australia, Canada, South Africa, Chile, Argentina and South East Asia. Truely a global brand - the Giant brand is alives up to it's name as one of the best bicycle brands you can buy.

Website	Specialized For over 30 years - since 1974, the Specialized Bikes Company has designed and built some of the worlds best bicycles and initaited some of the best bike innovations on the planet.

Website	Cannondale The History of Cannondale Bikes... This is what they say: The Cannondale bike company has come far since starting in a loft above a pickle factory way back in 1971 when it made the cycling industry's first bicycle trailer! Cannondale grew fast in the early years adding cycling apparel and bike accessory products getting a good reputation for innovation and high quality. Cannondale Bikes - getting a great reputaion... This good image was put to use when Cannondale eveloped its first bicycle - a touring bike in 1983. Then came a road racing bike and a mountain bike in 84'. Cannondale bikes impressed the cycling world by building bicycles with hand crafted aluminum frames that were lighter and more flex resistant than steel cycles that took most of the market at the time. Cannondale with its great reputation made bike shops and customers to give their bicycles a try and some intial skepticism soon disappeared and led to many imitators! Cannondale Bikes Today - Innovators Nowdays Cannondale bikes are leading the way - building high end bikes and selling over bike 80 bmodels in more than 70 countries! Regarded as the bike worlds best innovator, Cannondale's hand crafted cycles have won many many design awards - "Award for Innovation" (Bicycling magazine), "Technology Development of the Year" (VeloNews Bike magazine), ""Best Of What's New" (Popular Science), "The Best New Products" (Business Week), "Design Recognition" (ID magazine), "Computer Aided Design Award" (Design News magazine) plus "Design & Engineering" (Popular Mechanics). Cannondale Sponsored Cycling Teams The ideas putting Cannondale cycle products at the top come from athletes on Cannodales professional cycling race teams. With an outstanding heritage in cycling and cycle racing Cannondale now sponsors Siemens mobile / Cannondale and Saeco / Cannondale road racing teams and regional amateur teams too. Cannondale Wins & Accolades Cannondale mountain bikes have won 11 World Championships, 17 World Cup Series titles, 16 National Championships with two Olympic medals. Canondale road racing bikes have taken eleven stages in the Tour de France, 27 at the Giro d'Italia and two Giro d'Italia overall victories, a Professional World Championship and two Italian Nationals. Cannondale - winning combination The feedback and insights gained through road and mountain bike racing teams along with Cannondale's unquenchable thirst for improvement have also made the company's wide array of lightweight recreational bikes as well as its lines of state of the art cycling apparel - the best in the bike industry. Facts about Cannondale Bikes Over 20 million Cannondale bikes have been built in 20 years. Fifty five skilled craftsmen build Cannondale bikes by hand - each bike is initialed by the artisan. Cannondale bicycles sell over 80 different models in more than 70 countries worldwide - UK, USA, Canada, Australia, New Zealand ad others.

Website	Seven Cycles Seven's Rob Vandermark was quoted as saying, "When you want something better, you start from scratch." Over the years, this way of thinking has given rise to numerous Vandermark innovations, including the first production butted titanium frames and large diameter, S-bend chain stays. In the creation of the perfect bike, quality materials, impeccable welds and precise alignment are clearly important ingredients. But the true measure of perfection is how well the bike serves the rider. From the way it fits and handles, to the way it looks and feels, what makes a Seven perfect is that it's perfect for you.

Website	Chariot Chariot Carriers Inc., an international market leader, is dedicated to developing, manufacturing & distributing safe, high quality, performance oriented, and versatile outdoor child transportation systems.

Website	Shimano At Shimano, we're in the business of producing bicycle components and sport fishing equipment, recreational tools whose value is determined by how well they perform in the hands of the people who use them. Our business philosophy is based on developing products that help people to interact with nature through the outdoor activities they love. In our rapidly growing urban society it is sometimes easy to forget the importance of harmonious balance between people and nature. Protecting that balance will assure the world's children the very same natural experience we enjoy today. We will be firm with our resolve towards the realization of our corporate ideal- making ourselves closer to people while bringing people closer to nature. Whether you're looking for a competitive edge on a racing bike, or rediscovering the joys of cycling on a new mountain bike, Shimano components not only improve your performance, but make cycling a lot more fun. Shimano components have made a great contribution to the world of bicycle racing through advanced designs that reduce stress and make more efficient use of energy. The engineering behind these competition components is also applied to the full line of Shimano products so all cyclists can benefit from it.

Website	Polar Our Goal At Polar, we are dedicated to providing everybody involved in physical activity with the personal fitness solution to help them achieve their improvement goals. We strive to remain the benchmark that people look to for innovation and quality when looking for the most effective method of exercising. Heart rate monitoring is only part of what we do. Information and personal guidance is what we aim to deliver to our customers. Our Heritage The first EKG accurate wireless heart rate monitor was invented by Polar back in 1977 as a training tool for the Finnish National Cross Country Ski Team. The concept of "intensity training" by heart rate swept the athletic world in the eighties. By the 1990's individuals were looking to heart rate monitors not only for performance training needs, but also for achieving everyday fitness goals. Today, the same concept of heart rate training is being used by world-class athletes as well as everyday people trying to lose weight. The Leader Today, Polar is the number one choice among consumers, coaches and personal trainers worldwide. We are committed to not only producing the best products, but also being the leading educator on the benefits of heart rate based exercise.

Website	Cateye CatEye is the leading manufacturer of cycle computers, lights and reflectors to cyclists in the world. Founded in 1946 in Osaka, Japan, CatEye has always been a leader in innovation and technology. CatEye was the first in the industry to create a flashing lamp for bicycles, in 1964, followed by our first battery headlamp in 1982, and the very first bicycle head lamp using white LEDs in 2001. The company is truly a world leader in lens and reflector technology; our Opticube lens and reflectors allow us to make the brightest and most efficient LED headlights. Our LD500 remains the only rear safety light that can meet the rigorous CPSC standards for reflectivity. CatEye's first cycle computer was released in 1981. Now we offer a full range of computers to meet the demands of cyclists around the globe. Always at the cutting edge of technology, we were among the first companies to integrate altimeter, heart rate, and cadence technology into cycle computers. With progressive research and design, in-house engineers, CatEye also manufactures its unique line of fitness machines and road-safety equipment. From it's head office in Osaka,Japan, CatEye manages 2 factories in Japan and 1 in China, and is an ISO approved manufacturer. On the leading edge of technology, CatEye continues to innovate and lead the industry in bicycle electronics, and is committed to safety and comfort in cycling.

Website	Garmin Garmin International Inc. is a member of the Garmin Ltd. (Nasdaq: GRMN) group of companies that designs, manufactures, and markets navigation and communications equipment for the aviation and consumer markets. Our products serve aviation, marine, automotive, wireless, OEM, and general recreation applications. Specifically, we aim to enrich the lives of customers, suppliers, distributors, and employees by providing the very best products that offer superior quality, safety, and operational features at affordable prices. What started out in 1989 with a handful of dedicated engineers and a great idea for a product has grown into the Global Positioning System (GPS) leader?both in sales and critical acclaim. From the time our first GPS handhelds supported the Coalition forces in the Gulf War to our current reputation as the first name in GPS innovation, Garmin has helped to take GPS to new heights by going beyond the ordinary features and performance found in typical GPS receivers. Today, Garmin has a diverse product line and distributors in virtually every part of the world. We have built and sold millions of GPS receivers. While our immediate success has resulted from developing innovative products for a variety of markets, our long-term success is based on our commitment to support our customers after the sale. We are winning over our new customers with quality products, tremendous value, and superior service, and we are working to turn them into loyal Garmin supporters for many years to come.

Website	Blackburn 30 years of excellence. 30 years of reliability. 30 years of innovation. In 1975, Jim Blackburn set out to design stronger, lighter, more innovative and more reliable cycling products. The first were bags and racks designed for touring. From there, Blackburn grew. Over the next 30 years, Blackburn's spark of innovation would lead to many revolutionary products, like the first high quality aircraft aluminum rack, the first dual stroke minipump, the first oversized mountain minipump and the first dual stage/dual stroke floorpump just to name a few. Now, Blackburn's creative spark is burning brighter than ever. And as we head into our 30th year, Blackburn is re-dedicated to designing smart, reliable, no nonsense accessories that are essential to your riding experience. That's Blackburn.

Website	Saris Saris Cycling Group has it's origins back in 1973 when the Graber brothers invented their first bike rack. In 1989, Chris and Sara Fortune purchaed the bike rack company and grew it to what it is today. The Saris brand was born in 1992, and CycleOps joined the family in 1999. Two years later, PowerTap entered the fold. We are continually innovating and in 2004, we introduced the first PowerTap-equipped indoor cycle. With a company of dedicated product managers, ingenious engineers, creative designers, and hardworking emloyees, you never know what is going to happen next.

Website	Kinetic Kurt Manufacturing got its start in the cycling industry when it began manufacturing the trainer frames for the original owners of Cycle-Ops. Cycle-Ops went bankrupt in 1999 and were subsequently bought by Graber. Stuck with a great deal of inventory and tooling and armed with the knowledge about leaking resistance units, Kurt decided to apply its precision manufacturing expertise to build bike trainers. The result was a design so innovative it was awarded a patent for its leak proof fluid resistance unit. Kurt Manufacturing Mission Statement By performing beyond expectations our customers are loyal, our employees are rewarded with expanded opportunities, the corporation is strengthened by profitable growth, and leadership is achieved. Kurt Manufacturing is committed to customer satisfaction through continuous improvement.

Website	Spinervals It all started back in 1992. Twenty-two year old Troy Jacobson, a top amateur triathlete and novice multisport coach began offering indoor cycling workouts weekday evenings in Baltimore area bike shops. Rapidly, his reputation grew as a tough coach who knew how to motivate cyclists to higher levels of fitness using creative interval training sessions. After two years of conducting cycling classes every week then known as CYCLAEROBICS, Troy was approached by the leading indoor cycling trainer manufacturer, Cycle-ops Products. They heard about his program and thought that his workouts would compliment their trainers. In 1995, Cycle-ops hired Troy and several of the top cyclists in the three disciplines, Road Racing, Mountain Biking and Triathlon, to produce a cycling workout video. The World class athletes included Triathletes Greg Welch and Karen Smyers, Cyclists Tyler Hamilton and Ron Kiefel, Mountain biker Laurie Brandt and others. After spending two days filming in beautiful Beaver Creek, Colorado, the first workout video for competitive cyclists, CYCLEROBX was born! Video sales boomed and now tens of thousands of athletes throughout the world have used the original Cyclerobx video to increase their cycling fitness. After going out on his own and establishing his industry leading online coaching service, Coach Troy started his own video production and distribution company, LifeSports, Inc. with the help of investors. In September of 1997, the first SPINERVALS CYCLING VIDEO was released to the public and day to day operations were conducted from the basement of Troy's parents house. Sales were brisk since many who had used Troy's original Cyclerobx video were ready for a new workout. Spinervals at first experienced slow and steady growth and two new workouts were created in the spring of 1998. All profits from the new business were reinvested back into new product development and marketing as more and more serious cyclists and triathletes started seeing the benefits of doing the Spinervals workouts. Coach Troy's small business started to grow as he co-founded TriSpeed, a Baltimore based Multisport retailer, all while coaching and competing as a national caliber triathlete. Through 1999 and 2000, several new Spinervals workouts were created. The DVD started to gain enormous popularity over VHS. By 2001, even more Spinervals product was created as cycling participation grew in the U.S. due to American domination of the Tour De France. At this time, Spinervals entered into a strategic relationship with Kurt Kinetic Trainers, a new entrant into the world of bicycle trainers and a leader in aerospace and defense contract manufacturing. Transitioning from VHS to DVD was a huge cost and burden to Lifesports, Inc and by 2002, there were several competing and copycat products on the market. Nevertheless, Spinervals had already established itself as the leader and innovator in the category of indoor cycling workout DVD's. Competitor 'knock offs' to Spinervals fell short and the cycling consumer continued to support the development of the series by purchasing more and more. Spinervals continued to experience organic growth without funding from outside investors and Lifesports began to produce other fitness workout DVD's, including RUNERVALS TREADMILL WORKOUTS and ULTRACONDITIONING cross training workouts. The series ballooned to over 30 DVD titles along with an international customer base in Europe and Australia/New Zealand. 2007 will be the 10th Year Anniversary for the Spinervals Cycling series. What started out as a home basement operation is now an internationally distributed product used by an estimated customer base of over 250,000 serious athletes throughout the world. Over 40 different DVD titles are now part of the Spinervals family of training DVD's and the list keeps growing! Still a 'home grown' organization, Lifesports is a small, privately held company based in the rural suburbs of northern Maryland (Baltimore County) focused on providing value to it's customer and promoting the fitness lifestyle. At our office, you'll find a friendly, hardworking staff dedicated to helping athletes of all levels achieve their fitness goals.

Website	Serfas You?re all about the ride. Whether your turf is pavement or dirt, you want to feel it beneath your wheels, and you want to be on it right now. Serfas is in the business of making rides happen. Guided by our high standards of Research, Technology and Innovation, Serfas fully outfits bikes and their riders with the best cycling gear for your adventures on two wheels. For more than a decade Serfas has developed superior products designed to increase the safety, comfort, and performance of cyclists. We are proud that Serfas has helped redefine industry standards by offering stronger, lighter, and more intelligent designs. And at Serfas, new innovations are always in the works. For ?07, Serfas is pleased to introduce cool new products to enhance your life on wheels. From our quick-draw CNC mini pumps, to our high-tech wireless cycling computers for keeping track of your cadence, to our CNC head lamp for extending your ride into the wee hours, Serfas? top quality, high-performance products are designed to provide ?the? definitive cycling experience. Whatever you need to get the wheel rolling, Serfas has your back. Brake pads? We got ?em. Stylish shades to keep your vision clear on the road or trail? Then check out our new Mirador and Arena performance optics. For the ultimate in must-have cycling gear, visit one of our many local authorized Serfas dealers and check out our saddles, lights, tires, eyewear and much more. Then get out and ride.